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GREEN MOUNTAIN COFFEE ROASTERS
Goes All Natural with Martha Stewart
When a coffee brand goes all natural, it’s a good thing. When an 81 year old icon bears all to go Au Naturél, it’s pop-cultural fireworks. Green Mountain Coffee Roasters (GMCR) asked us to make a splash around their transition to natural flavors, so we brought them Martha Stewart. And Martha brought the heat, as only a natural icon could.
The media impact was unparalleled and far out-performed our earned media goals, garnering billions of impressions, and ended up as Martha's most viewed IG video. It boosted awareness of GMCR's natural flavors, and bolstered Martha’s brand as she was celebrated for her unflinching confidence and wit.
