CAMPAIGN

Chiquita: "LET'S DO THIS"

It’s easier than ever for families to ignore each other, even when they’re under the same roof. Chiquita & Hasbro wanted to change that, and they came to us looking for answers. The insights were simple; parents like healthy snacks and kids love beating their parents (at anything). So, we positioned Chiquita bananas as the perfect snack for healthy competition.

CAMPAIGN

Chiquita: "GET OUT & PLAY"

Even when the weather is wonderful, many parents struggle to get kids off their digital devices and go outside. To make this miracle happen, we took what they love about video games and applied it to the park.