PROJECT
Jordan: The Breakfast Club
In collaboration with Jordan’s digital agencies, we created a interactive tool to push elite athletes to their peak performance. To keep them engaged with the program–physically and emotionally–we resurrected Michael's painful rise to greatness with The Breakfast Club.
The program launched on FB messenger to deliver workouts, inspirational content and advice from world-class Jordan trainers, and IRL activations with Jordan trainers and pro athletes.
