CAMPAIGN

When Snapple came out with their new “Element” flavors—Fire, Air, Wind—they tapped us to garner earned media. Particularly among younger, tech-savvy consumers. Snapple is a NY native, and every New Yorker knows Snapple and bodegas go hand in hand. Why should it be any different in the metaverse? So, we took the block to the blockchain.

We created a Virtual Element “Cloud” that could only be acquired at the first bodega on the blockchain. To get Cloud (a wearable NFT) users had to complete a gamified journey through the bodega to achieve ‘Snapplightenment’ and best of all—IRL Snapple.

Partner Agency: DLA