CAMPAIGN

DQ wanted to launch its new MVP Dipping Sauces and $6.99 Chicken Strip Basket during college football season.

Our idea: the dips are so dangerously delicious on chicken, fans might start dipping other kinds of poultry.

So we partnered with beloved bird mascots to launch a Public Service Announcement (PSA) campaign warning CFB fans everywhere:

DQ Dip is for Chicken Strips Only.

Mascots are friends. 

Not finger food. 

Our PSAs, mascot rants and social antics turned a product launch into one of DQ’s best-performing social campaigns ever.