CAMPAIGN

Dairy Queen wanted spark social buzz around their new Sauced & Tossed Chicken Strip Basket during the NFL season. So we created a “Sauced & Tossed” touchdown dance and custom song with the Kansas City Chiefs’ offensive line.

The post lit up feeds, surpassed engagement goals and even got a shout-out from Kansas City Chiefs superstar Travis Kelce. The result was 115% increase in sales of DQ chicken strips nation wide. "Little guys dance for TDs. Big guys, we dance for DQ."